Pricing

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You don't have to pay a million bucks to look like
a million bucks!

Your website is oftentimes a customer's first impression. In fact, most people do not spend more than 30 seconds on most websites! An amateur representation can hurt your bottom line.

What are the factors I should consider when budgeting for a website:

• Do I have a brochure or other information available for the web designer? (This information is helpful as it contains standard company information and service offerings. Providing it in an electronic medium such as a Microsoft Word document or rich text file (RTF) is preferred and saves us time, which in turn saves you money.)
• Will I need a shopping cart system? If so, do I have full descriptions, shipping information (e.g. weight, minimum quantities, etc.), and images of each product or service?
• Is there a particular deadline that I wish to meet such as the launch of a marketing campaign?
• Will my site need a site search to find information, aside from the search provided with most shopping cart packages?
• Will my site require streaming content such as QuickTime, RealPlayer, Windows Media Player, or Macromedia Flash™ movies or music? If so, will I provide them in a finished format for use online, or will I require editing and conversion?
• Will I need professional photography?
• Will my primary target markets find me through a search engine (e.g. Google, Yahoo, MSN, etc.) or other web medium, or will I use offline marketing efforts?
• Do I require special programming or has my type of site been done before (to some degree)?

With such a wide range of websites, it is difficult to provide a price chart; instead we provide estimates on a case-by-case basis.

How is site design typically priced?

Freelance designers typically price websites based on the number of pages, whereas larger companies and developers base their prices on number of hours.

The problem with the first method lies in the fact that not every web page is created equally. Some pages are created dynamically (such as pages generated in forums and shopping carts) while others contain only static text and images. Furthermore, some static pages may contain embedded content such as a Flash movie or banner whereas others may only contain a couple of paragraphs.

The problem with billing per hour lies in budgeting. Typically one can only estimate how many hours it will take to produce a finished product. Web design can be full of snags and any one of them can pop up during the design process. This method may not shelter you from certain budget constraints or expectations and could turn out to be a real headache.

So how does toneee.com bill for CWD?

Our pricing structure is based on a balance between the number of static pages and estimated number of programming hours. This balance gives a clear cut estimate and allows you to clearly budget what's necessary to start and finish the project. We typically require 50% of the total amount (non-refundable), and the remaining balance upon completion. We also offer special payment arrangements to small businesses and individuals on a case by case basis.

Discounts & Specials

We understand the budget constraints of businesses no matter what size. For this reason, we occasionally offer specials for targeted audiences. These limited time offers are great ways to save bundles of money.

Existing customers are most qualified for service discounts, especially for referring business. Our strong referral incentives reward individuals and businesses if they are directly involved with the referral's choice to use us as a solution!